Teaser: Enter the Plaidiverse

Teaser: Enter the Plaidiverse

Published on Monday, March 23, 2020. This article appears in the April/May 2020 issue of American Craft Magazine.
JCRT in their studio

↑ Robert Tagliapietra (right) and Jeffrey Costello (left) embraced plaid in their own wardrobes long before they started their plaid-centric menswear company JCRT.
Photo: Evan Sung


The April/May 2020 issue of American Craft takes you Behind the Design, with our cover story offering a close look at the multicolored work of Jeffrey Costello and Robert Tagliapietra. Their menswear company JCRT marries handmade and digital techniques to produce striking plaid garments.




"The way we design a plaid, we are inspired by the things that unite and connect us today – our music, our pop culture."

~ Robert Tagliapietra



Photo: Evan Sung


With roots in traditional garment making for high-end retailers, Jeffrey and Robert have been channeling their shared passion for plaid into JCRT since 2016. Enhancing their production with cutting-edge digital printing technology has allowed the duo to focus on creativity with their brand while offering customers a high level of customization.


↑ JCRT's plaids draw inpsiration from pop culture, art, cinema, video games, and especially music.
Photo: Evan Sung


Digital technology helps make JCRT more sustainable by reducing fabric waste. The company doesn't stock pre-made garments either, with production of any given shirt beginning when the customer places the order. Thanks to Jeffrey's specialty in pattern making, JCRT also takes an inclusive approach to sizing with smart fits for all bodies. Read more about JCRT's unique process in the April/May 2020 issue.


↑ JCRT uses digital tools for design and production. This plaid was inspired by Cormac McCarthy's Blood Meridian, and these shirt pieces were digitally printed.
Photo: Evan Sung


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