The artisanal urge-the fundamental human desire to make something with one's own hands-has never been so endangered as it is right now. Quite frankly, this is a situation that sends a chill down my spine. Consider the work of Jeff Koons, one of the most widely discussed and highly praised artists of the last 20 years. His Hanging Heart, [figure 1] an oversized version of a shiny magenta bauble suspended from a golden ribbon, obviously manufactured to the artist's specs, recently sold at auction for $23.6 million.