Craft as Subject, Verb and Object: Survey Results

Survey compiled by Sonya Clark

On the first day of the “Creating a New Craft Culture” conference, Sonya Clark distributed survey forms containing 32 questions culled from over 150 suggestions. Clark, who is the chair of material studies at Virginia Commonwealth University, hoped the survey would help take the pulse of the attendees, gauging how they felt about “craft” as a subject, verb and object. The survey results were presented by Clark at the end of the day on Saturday and helped frame Clark’s Conference Conclusion.

Survey Results

1. Is the ubiquity of craft media in the world a hindrance to its market value?
Yes: 41%    No: 59%

2. Is the interface between craft, design and art moving in a positive direction?
Yes: 89%    No: 11%
Voted one of the MOST relevant questions

3. Should craft become the example of critical-making (parallel to critical-thinking) in our culture?
Yes: 84%    No: 16%
Voted one of the MOST relevant questions

4. Do you find American Craft Magazine relevant to you personally?
Yes:  71%    No: 29%
Voted one of the LEAST relevant questions

5. Have you witnessed a change in the way craft is taught?
Yes: 82%    No: 18%

6. Has the academic craft community abandoned the traditionally educated craft community?
Yes: 50%    No: 50%

7. Is the craft community invested in broader notions of crafts that come from diverse communities?
Yes: 72%    No: 28%

8. Do you value the contributions of traditionally or non-academically trained artists in the field?
Yes: 50%    No: 50%

9. Are traditional artists in the field well represented in our galleries, museums and/or magazines?
Yes: 76%    No: 24%

10. Do you have any formal education in the craft history?
Yes: 92%    No: 8%

11. Do you have any formal education in the craft theory?
Yes: 67%    No: 33%

12. Do you see the preservation of craft traditions as a forward-looking strategy?
Yes: 45%    No: 55%

13. Is there a difference between the way you use the word “craft” and the way you define it?
Yes: 81%    No: 19%

14. Should we curate, collect and exhibit DIY in museums?
Yes: 96%    No: 4%
Voted one of the LEAST relevant questions

15. Have we reached a point in which we can say we have codified Studio Craft as a movement?
Yes: 62%    No: 38%

16. Do you value craft that embraces its history and then challenges it?
Yes: 72%    No: 18%
Voted one of the MOST relevant questions

17. Would craft be better off if it more actively and directly engaged societal needs?
Yes: 76%    No: 24%

18. Does DIY present a threat to craft taught in academia?
Yes: 12%    No: 88%
Voted one of the LEAST relevant questions

19. Do you think of craft as a field?
Yes: 81%    No: 19%

20. Do you think of craft as a set of fields?
Yes: 80%    No: 20%

21. Do you use craft to describe technique?
Yes: 89%    No: 11%

22. Do you use “craft” to describe skill?
Yes: 90%    No: 10%

23. Do you use  “craft” to describe conceptual approaches?
Yes: 74%     No: 26%

24. Do you use “craft” to describe the historical precedents evident in work?
Yes: 81%    No: 19%

25. Do you describe something as “craft” depending on the narrative of the object?
Yes: 52%    No: 48%

26. Do you use “craft” based on the training or academic pedigree of the artist?
Yes: 34%    No: 66%

27. Do you define objects, ideas and techniques as craft regardless of the maker’s definition?
Yes: 78%    No: 22%

28. Has the word craft acquired any new meanings in the last ten years?
Yes: 85%    No: 15%

29. Does the field need to embrace new technologies as a whole?
Yes: 79%    No: 21%

30. Does craft mean too many things to be a useful?
Yes: 46%    No: 54%

31. Does craft need to expand its definition to be more inclusive?
Yes: 58%    No: 42%

32. Does the democratization of making add to the value of craft in the marketplace?
Yes: 69%    No: 31%
Voted one of the MOST relevant questions

What questions are missing from this survey?

Does contemporary art need to expand its definition to include craft?

Is there an irony in DIY as a marketed idea, when there are already the books to explain the ways to do something?

Is the American Craft Council relevant?

Has the consumer-oriented craft fair influenced the advancement or decline of the field as an investigation of materials?

Does digital culture play a role in your definition of craft?

How do we tell our story of the last 50 years of contemporary craft and how do we do it soon enough? The narrative is crucial.

How does democratization of craft discourage mediocrity?

How do we use craft to help our children become more successful citizens?

Does craft need to be a category?

Are you a craftsperson or an artist?

Can you be a full-time craftsperson and have a reasonable financial lifestyle?

Does craft need the marketplace for the field to survive/grow?

Do you think that many makers would be better suited to a conversation of the real connection of the hand and brain and its link to our sanity?

What is the impact of DIY on craft?

How can the “craft” culture be less insular, exclusive, leisurely and more socially radical, more integrative of diverse populations and diverse notions of making?

What is the evolving role of the gallery in the digital marketplace?

Why is the field still focused on semantics and definitions? Is it important to continue to engage in this debate?

How does craft impact or enhance the lives of people (makers, collectors, etc.)?

How can we have fun, work together and be more inclusive as crafters/artists, and stop labeling?

Do you think craftsmen/women/children need to develop new ways to be responsible to the environment?

As materially immersive artists, do we have a responsibility towards sustainability issues?

Is craft always going to be defined in relation to the individual? Where is the collective?

Do craft people need to define themselves as anti-establishment?

For Sonya Clark’s interpretation of the survey results, download the audio podcast of this session or listen online.

The Elephant in the Scandinavian Ballroom

By Garth Johnson

A few years back, somebody asked me why I was so involved with the world of craft. Without really thinking, I replied, “because you don’t have to deal with as many sonofabitches in the craft world.” I come back to that statement whenever I’m having an identity crisis or when I wonder why I do what I do. The number of chuckleheads that I have to deal with in the craft world is way lower than in academia, the music world or the art world.

Pete Pinnell TeapotTo illustrate this, I always come back to a story that one of my early ceramics professors, Pete Pinnell, used to tell about a grad student at Alfred University who developed THE WORLD’S GREATEST GLAZE. Unfortunately, this student didn’t want to share his discovery with the rest of the world, which ran contrary to the share-alike spirit of the ceramics world.

Under the cover of darkness, undergrad ceramic commandos snuck into the grad student’s studio and “borrowed” a thimbleful of glaze. They brought the glaze to some engineering students at Alfred’s legendary engineering department, where it was spectrally analyzed. The students mixed up (at least in my memory of the story) a 55-gallon drum of the glaze and brought it to the beginning pottery class for non-majors, where it was used to glaze innumerable 10-pound ashtrays.

The moral of the story can apply to things, processes and ideas. Don’t keep your glazes to yourself…you’ll never be able to control where they’re applied anyway.

The great thing about the craft world is that it’s filled with people who are enthusiastic about materials and media, inventing new ways to work with traditional materials and rediscovering traditional techniques. The current craft resurgence isn’t just a reaction to technology, it’s possible BECAUSE of technology. Social networking, blogging and tutorial websites like Instructables.com make it easy to fluidly exchange ideas and techniques. It’s easier than ever before to amass a body of knowledge about a particular craft.

I was in heaven at the craft conference in Minneapolis because I was getting to rub shoulders with other craft geeks. The great thing about the word “craft” is its malleability. I can’t tell you how many conversations I overheard (and participated in) that tried to reconcile the different strands of craft. The old metaphor about the blind people describing parts of the elephant to each other applies here. I felt that by listening to all of the voices that were gathered at the craft conference, I had a better idea of what the elephant that is craft looks like.

Martha Stewart's Encyclopedia of CraftsA lot was made about “D.I.Y. Craft” at the conference. Sometimes it was venerated, sometimes dismissed. I felt like Sandra Alfoldy’s use of a picture of Martha Stewart’s new Craft Encyclopedia as an illustration of D.I.Y. during her panel on craft and identity was a deliberately misleading slap in the face to the grassroots craft world that Faythe Levine and Rob Walker described in their lectures. This shows that even subgenres of craft can have fuzzy meanings. Of course the word D.I.Y. has long been coopted by advertisers and television networks.

Crafters who want to be dismissive of the younger generation can simply envision Martha Stewart or $1 skull-and-crossbones hair clips on Etsy.com when they talk about D.I.Y., so it’s easy to reinforce stereotypes. Similarly, it’s easy for me to describe American Craft Council shows as being filled with garish quilted jackets and quirky turquoise jewelry when I know that the shows contain a whole universe of crafters with diverse studio and art practices that appeal to a broad spectrum of craft buyers and connoisseurs. Similarly, recent “indie craft” fairs that I have recently attended contained couture quality fashion, exquisite printmaking and fine jewelry in addition to the usual punk rock baby onesies and skull and bones iPod covers. Plenty of crafters show at both ACC shows and “indie” shows.

Does this make me want to lobby for a stricter definition of what the word craft (or even the word D.I.Y.) means? Far from it. I love that craft can describe everything from “meat fabrication” (conference attendees will know what I’m talking about) to fiber installations and high-end metalworking. Conferences like “Creating a New Craft Culture” provide a rare opportunity for we, the blind people of the craft world, to come together and talk about the part of the elephant we know about.

Lil'Wayne cakeOf course there are sonofabitches out there. I try (really hard) not to be one of them. While I’m out in the world writing on Extreme Craft about a cake shaped like rap superstar Lil’ Wayne, I’m also extremely interested in the body of craft history that is represented by the Craft Council. Many members of the D.I.Y. generation aren’t well-versed in their craft history (yet). Education takes time. No one is born with a working knowledge of the Wiener Werkstätte, Black Mountain School and funk pottery. Part of the Craft Council’s mission is to reach out and help provide this education.

Sure, I heard grumbling and contentiousness in Minneapolis, but there was far more listening going on. We’re never going to be able to define craft, but that doesn’t mean we shouldn’t talk about it.

Garth Johnson is a ceramic artist and Assistant Professor at the College of the Redwoods in Eureka, CA. He also writes about craft and blogs at ExtremeCraft.com.

Continuing the Conversation

Compiled by Monica Hampton & Jenny Gill

conference-smWe’re back from Minneapolis, heads still spinning from all of the inspiring sessions and engaging conversations that took place at Creating a New Craft Culture. Check back over the next few weeks as we restructure our conference website to feature reports on each conference session, downloadable podcasts, new BlogBeat posts and more. We hope you’ll participate in this interactive site and keep the conversation going.

In the meantime, check out what people are saying about our conference in the blogsphere! Visit these sites for ongoing conference follow-up from our attendees and blog partners:

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

Ask Harriete, by SNAG member and craft guru Harriete Estel Berman

Emiko-o Reware, by SNAG jeweler and blogger extraordinaire Emiko Oye

Found Curve, by conference presenter and former Greenjeans blogger Amy Shaw

craftscotland, by Emma Walker, Chief Executive of craftscotland

DIY MFA N CRAFT, by conference attendee Jenne Patrick

Indie Craft Documentary, Faythe Levine’s blog about Handmade Nation News & Events

Extreme Craft, by potter and blogger Garth Johnson

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

If you know of anyone else writing about the conference, feel free to post a link as a comment.

Were you there? Leave a comment sharing your conference experience - we want to hear from you!

Growing from the Middle Ground

Story by Sabrina Gschwandtner

At the end of the American Craft Council’s last conference, “Shaping the Future of Craft,” in 2006, audience members were allowed to put forward questions they had developed during the three-day event. I had grown twitchy with mine, about the lack of representation there from the DIY craft scene.

sabrina-blogSince then, DIY craft has become a major American export. I’ve given over a dozen lectures on DIY at international venues and my artwork has been included in major international exhibitions dedicated to DIY, such as “Extreme Crafts” (2007) in Lithuania.

With Maria Thomas and Faythe Levine set to speak at the Council’s upcoming conference, I know that DIY craft will have a place there, and for that I’m grateful. However, all but one of the conference speakers are from the U.S., and I think we could benefit from an outsider’s perspective. To provide that, I’ve interviewed European artist, activist, designer and curator Otto von Busch, who recently curated “Craftwerk 2.0: New Household Tactics for the Popular Crafts” with Clara Åhlvik.

Read the interview on the American Craft blog

Cooking Up Craft in Brooklyn

Story by Amy Shaw

While craft in its many inedible forms is normally the topic of interest for those of us reading this blog, today I wanted to give you a virtual tour of the artisanal food scene – or edible craft movement if you will - burgeoning here in Brooklyn.

whimsyspice-smThe warehouses of this neighborhood have long harbored artists, artisans and light industry, and do so still today. From Bushwick’s art studios to Dumbo’s furniture workshops to Williamsburg’s brewery, Brooklyn is extraordinarily productive of creative goods.

Over the last few years, makers producing on an even smaller scale – sometimes with a workforce of only one – are taking up their whisks and wooden spoons to whip up specialties that can quickly become personal necessities. Salvatore is one of my favorites, and if you’re lucky enough to catch these lovely ricotta makers live serving cannoli and open faced-sandwiches you will instantly agree. The cookies and brownies by Whimsy & Spice are something to write home about. So are the irreverent daredevil flavor combinations in Jessica Sagert’s mean chocolates. There’s McClure’s Pickles, and Wheelhouse Pickles, and lots of folks without websites selling delicious things besides pickles, from spiced boiled peanuts to homemade soda.

s-popsAnd then there’s edible craft mecca: Brooklyn Flea, an 18-month-old outdoor market bursting with vendors of small-batch goodness cooked up in the kitchens of Brooklyn. I love People’s Pops where two guys shave ice by hand and drizzle it with homemade syrups made with farmers market ingredients like watermelon mint and lemon ginger. And Pizza Moto brazenly wheels in its own brick oven and prepares ridiculously awesome pizza to order.

Some kitchen-based outfits like Mast Brothers Chocolates have became so successful they outgrew their apartment and moved into kitchen/storefront spaces of their own. Of course, as with any entrepreneurial effort, not everyone who tries to market their homemade granola is going to be able to quit their day job. But those who try sure make a lot of people happy. They are definitely fighting the good fight.

I think this artisanal foods/edible craft phenomenon is an extension of the taste for seasonal, local and organic ingredients fostered by Brooklyn restaurants like Applewood and Rose Water - the “haute barnyard” establishments as some have phrased it. As more and more people become hip to sustainability and the value of small-scale local enterprises, so too does interest in sustainably-produced foods increase.

When we opened Greenjeans in March 2005, one of the first artisans we represented is Kit Cornell, a studio potter in New Hampshire, who often would mention during visits that she was selling at the Farmers Market in Exeter. It made great sense to me and I wondered why more craftspeople didn’t sell at the famed Union Square Farmers Market in Manhattan, and for that matter why craft foods didn’t share shelf space in shops selling craft objects.

perchThey certainly go hand in hand: buying locally-made stuff, voting with your dollars for products made in your community, choosing goods made by hand by individuals committed to creating the most delicious, beautiful, well-made work they can, be it a turned wooden bowl or a mini blueberry pie. Alongside the food purveyors that can be found at Brooklyn Flea there are craftspeople working in forms more familiar to the pages of American Craft magazine, including Perch! Design’s ceramics, craft collectives like The {New New}, and letterpress printer Jane Buck aka Foxy & Winston who has also just opened a permanent storefront.

So if you love craft in all of its edible and not-so-edible forms as much as I do, next time you’re in NYC on a Sunday morning take a walk across the Brooklyn Bridge, skip the line at Grimaldi’s, and head over to The Flea for some handcrafted local products that will exalt your soul. I’ll meet you there!

Amy Shaw writes about craft and sustainability in Brooklyn, NY. She ran Greenjeans until earlier this year, and now has a new blog called Found Curve. She looks forward to the conference in Minneapolis next month where she will be on a panel about craft and the Internet.

Craft through the Online Community

Story by Lisa Bayne

Lisa Bayne with a Boris Bally “Transit” chair

Lisa Bayne with a Boris Bally “Transit” chair

In preparation for the American Craft Council conference in October, I have been thinking a lot about the word “community” lately, particularly in respect to the world of craft. It seems that a younger generation than mine (I’m a boomer) has claimed the word “community” as theirs, as evidenced in “Handmade Nation” and the world of online marketplaces selling the work of “makers” or “crafters.”  While that sense of community is indeed strong among makers of my daughter’s generation, I have been struck recently by the community that exists among my generation of craft lovers, a community largely composed of women.

As I walked through the ACC Show in San Francisco this weekend, I was stopped numerous times and asked about my wrap, my earrings, even my nail polish color! I engaged in conversations about wonderful work with total strangers, feeling like I was making new best friends at many booths. This community of women notice and love things that are made by hand and feel completely comfortable sharing stories, sources and tips with one another. Their delight in seeing and being seen in adornments made by artists was evident, with a free exchange of admiring comments.

Watching this community made me wonder if all the talk about a dwindling craft culture was missing the point. The culture and the community may be the point, not just for the Etsy crowd, but for boomers like us who are on Facebook, who attend shows, who shop at Eileen Fisher and Chico’s, who connect through book clubs and political action groups. The connection is the love of the work.

Janet Steadman, Flying Free

Janet Steadman, Flying Free

My best friend and I have attended many craft shows together over the years. No longer living in the same city, we now participate in what I jokingly refer to as “phone sex”; we phone each other using our earphones while we simultaneously go online and look at artwork, often on Artful Home. We comment and compare our reactions—we usually send each other links of favorites in preparation for a call. Just this morning we indulged in a session about Janet Steadman, an 80-year-old textile artist, and Suki Diamond, a ceramic artist. I wonder how many other women are engaged in a similar craft community – or would love to be – sharing in the delight formerly achieved by walking a show, now possible at any time online.

Lisa Bayne is the CEO of Guild/Artful Home, a print and online resource both for artists seeking buyers for their work and consumers seeking access to a broad selection of original art in a variety of media. She will participate in a panel discussion at the conference entitled “Riding the ‘Long Tail’: Marketing Craft on the Internet.”

Richard Sennett interviewed in American Craft

Exclusive Preview

small-sennettIn the next issue of American Craft, Suzanne Ramljak interviews conference keynote presenter Richard Sennett. This article will only appear in the print issue, but here’s a tip: you can subscribe now for 50% off and you’ll have the magazine in your mailbox by Oct. 1.

A sneak preview, in Sennett’s own words:

“Our modern economy privileges pure profit, momentary transactions and rapid fluidity. Part of craft’s anchoring role is that it helps to objectify experience and also to slow down labor. It is not about quick transactions or easy victories. That slow tempo of craftwork, of taking the time you need to do something well, is profoundly stabilizing to individuals.”

Richard Sennett is a a sociologist and writer who divides his time between NYU and the London School of Economics. Sennett’s recent book The Craftsman names a basic human impulse: the desire to do a job well for its own sake. He will deliver the Opening Keynote at the conference, entitled “The Craftsman in Society.”

Catalyst for Conversation

Story by Namita Gupta Wiggers

garth-clark-at-mcc

Convincing Garth Clark to present a lecture in 2008 was no easy feat. After many years of running his gallery, curating, writing and lecturing, Clark was in the midst of both a professional and personal transition from New York City to Santa Fe. I can’t pretend – it took fast-talking and quick-thinking in person to convince him of several things: Portland audiences are not afraid of controversy; we were offering him an open platform for dialogue; and, finally, while the how’s and why’s are different, both Clark and I have spent the last several years thinking, writing and responding to issues surfaced during “Shaping the Future of Craft,” the 2006 National Leadership Conference organized by the American Craft Council in Houston, TX.

Clark’s lecture proved productively incendiary. Collaboratively presented by the Museum of Contemporary Craft, Oregon College of Art & Craft and the Pacific Northwest College of Art, Clark’s lecture drew nearly 500 attendees, exceeding building capacity and disappointing many latecomers. “How Envy Killed the Crafts Movement: An Autopsy in Two Parts” has, quite literally, travelled the globe through the internet and prompted subsequent interviews and articles. While Clark’s scholarship in the field of the visual arts is well recognized, his role as a critic can lead to his being misquoted or misunderstood. An extended period for questions and dialogue with the audience opened the conversation.

With characteristic humor, Clark surveyed the past 150 years, drawing socio-cultural parallels between the Arts & Crafts Movement of the British intelligentsia and the current state of the Studio Movement. Arguing that the desire for parity with the fine arts by artists, crafters (as Clark prefers), collectors, academia and institutions has created the demise of the movement itself, Clark expressed concerns that nostalgia and envy plague an aging community. As a result, he wryly quips, success is measured by escape from the “penitentiary” of craft into the “nirvana” of the art world. Instead of seeking a bridge to the fine arts, Clark advocates re-unification with design. It is here, he argues, that new business models and revitalized contemporary practices can be found, particularly in the recently growing and developing format of the applied arts in both Europe and the United States. In this new arena, Clark implies that the crafter can be more actively present in emerging scholarship and dialogue than through the perpetuation of older, hierarchical models.

Clark’s critique of the American Craft Council and the 2006 Leadership Conference provides an excellent springboard to explore “Creating a New Craft Culture” in Minneapolis. He raises important questions that have the potential to deepen and strengthen conference dialogue, picking up the baton, as he notes, put forward by Ned Cooke and Glenn Adamson’s presentation in 2006. Clark’s lecture provokes self-examination and self-critique regarding one’s own role in the construction of craft today. The seat at the proverbial communal table, as per Clark, is not always a comfortable one. The opportunity to redefine the table, the seat and the very conversation itself, however, is now. As they say, you have to be there to play; I hope you will join us.

Garth Clark’s lecture is available in two parts as a Museum of Contemporary Craft podcast. Click the links to download:

How Envy Killed the Crafts Movement: Part I

How Envy Killed the Crafts Movement: Part II

Garth Clark will present a follow-up to “How Envy Killed the Crafts Movement” at the Creating a New Craft Culture conference, entitled “A Case for Conservatism.” Namita Wiggers, Curator at the Museum of Contemporary Craft in Portland, will moderate a panel discussion at the conference entitled “Riding the ‘Long Tail’: Marketing Craft on the Internet.” Register now to claim your seat at the table! To learn more about the MFA in Applied Craft & Design offered by OCAC and PNCA in Portland, click here.

From the Archive: Edith Heath’s “Small Business in Ceramics”

Compiled by Monica Hampton & Jenny Gill

asilomar-sm1From the Council Library’s archive, we bring you a peek into the annals of ACC conferences past. The First Annual Conference of American Craftsmen, sponsored by the American Craftsmen’s Council, took place in June 1957 at Asilomar in Monterey, CA. As stated in the opening address “Craftsmen Today,” delivered by ACC Founder Mrs. Vanderbilt Webb, “The aim of our conference is to afford participants from all over the United States the chance to meet, communicate and cooperate in solving problems; to formulate, through discussion and interchange of ideas, a basic understanding of the place of the craftsman in our contemporary society - the philosophical and sociological role of the crafts, the need of a creative and experimental approach to design and the craftsman’s practical problems of production, marketing and industrial affiliation.”

asilomar-smThe conference proceedings were organized into three themes - The Socio-Economic Outlook; Design: Its importance and its relation to techniques; and Professional Practices. Edith Heath, founder of Heath Ceramics, addressed the third theme in a presentation entitled “A Small Business in Ceramics.” Click the images below to read her story and hear her perspective. Is it still relevant today? We’d love to hear from you.

eheath1

eheath2eheath3eheath41

Edith Heath in early the 1950s

Edith Heath c.1950

heath-today-sm

Contemporary Heath tableware

Edith Heath’s legacy is being carried on by the current Heath Ceramics owners Cathy Bailey and Robin Petravic, who will be speaking at the conference in a presentation entitled “Good Design + Good Craft = Good Sense: The Story of Heath Ceramics.”

Ethics in the Marketplace: Natalie Chanin and the Bureau of Friends

Introduced by Maria Moyer, Bureau Chief

chaninA few Sundays ago at the Chez Panisse Edible Schoolyard kitchen in Berkeley, about twenty of us gathered to learn how to make beautiful things from the Alabama Stitch Book. Natalie Chanin regaled us with tales as we practiced the depression-era sewing techniques used by the artisans who make her exquisite designs for Alabama Chanin. Natalie’s stories were about life—hers and the others before her—and she related these stories to sewing, fabric, thread and physics.

To hear Natalie Chanin weave a tale is like eating a meal. In stark contrast, my trying to tell one of her stories is more like reading a recipe. But, dare to tell it I will. Here goes:

During hot summer evenings in the South, Natalie’s friends and family would gather around the family home to eat, drink, tell stories on the porch and be together. On one of these evenings, Natalie’s grandfather set the children to the task of collecting sticks from around the yard.

After the children had secured their bounty, he asked them to each take and hold a stick—just one—with both hands. Then he asked them to break it. As they easily snapped their twig in two, he said, “That stick is you. You, on your own.” While lightening bugs flashed and the night rolled in, the children listened intently. “Now, take as many sticks as you can hold in your hand, maybe five, and hold them together. And now break those,” Natalie’s grandfather asked of the children. The tensile strength of the individual sticks held together as one made the task impossible. “This,” he said, “is your family.”

This is the sentiment that brings Natalie and me together with others in the Bureau of Friends. Formalized over breakfast and a pinky swear in a Manhattan bistro, The Bureau of Friends is now open for business and ready to help others do the good work. We are stronger together.

The Bureau of Friends Manifesto

As entrepreneurs and artists, taste makers and otherwise creatively engaged people, we stand together as the Bureau of Friends, tightly bound by shared meaning and purpose.

bureauoffriendsWe share the belief that what we all want is shifting. On the trend-spotters front, we’re told (and we know) that mindless consumption is giving way to discretion. Even “luxury” is suffering an identity crisis and searches for substance. Put simply: People want what they buy and how they spend time to be worth it and they’re looking for objects and experiences that ring true.

For the Bureau of Friends, this pursuit isn’t about a trend. This is our life’s work.

We make a living appreciating and seeking beauty. For us, this is the pursuit of a beauty that endures and enriches. The Friends understand this as the very stuff that defines quality. Each of us demonstrates—in our own way, within our separate spheres of influence—what quality is. For us, quality is authenticity. It is a future-forward focus and eco-smart thinking. It’s handcrafted, locally supportive and globally aware. First and foremost, it is beautiful, delicious and relevant.

We know a growing number of people feel this, and we have something to say to them: We are the Bureau of Friends and we’ve joined together to support each other not only in doing the good work, but in spreading the word about it.

The Bureau of Friends is open for business as the go-to-depot for tasty and nutritious content. We’re not only a speakers’ bureau, we create experiences that connect message to specific audience and inspiration and insight to desired action.

We, the Bureau of Friends charter members, are:

cathy-bailey

Cathy Bailey, creative director/co-owner, Heath Ceramics, Sausalito, CA

Natalie Chanin, founder/owner, Alabama Chanin http://alabamachanin.com/ (and just-announced 2009 CFDA/Vogue Fund award finalist!), Florence, AL

Natalie Chanin, founder/owner, Alabama Chanin (and just-announced 2009 CFDA/Vogue Fund award finalist!), Florence, AL

Julie Gilhart, fashion director, Barney’s, New York, NY

Julie Gilhart, fashion director, Barney’s, New York, NY

Nicole Mackinlay Hahn, digital artist; founder, Reap What You Sew, New York, NY

Nicole Mackinlay Hahn, digital artist; founder, Reap What You Sew, New York, NY

Maria Moyer, Bureau Chief, Bureau of Friends; founder, WINK Communication, Oakland, CA and New York, NY

Maria Moyer, Bureau Chief, Bureau of Friends; founder, WINK Communication, Oakland, CA and New York, NY

Natalie Chanin will present “The Marketplace and the Personal - A Story of Thread” at the Craft Conference on Friday, October 16th. Cathy Bailey’s husband, co-owner of Heath Ceramics Robin Petravic, will present “Good Design + Good Craft = Good Sense: The Story of Heath Ceramics” on Saturday, October 17th.

Oct. 15–17, 2009
Minneapolis